Change of Pace: Behind the Scenes at Joe Gibbs Racing


It's always fun to look behind the scenes, and I got an interesting opportunity to work with the advertising agency MadGENIUS Inc. this week documenting work they are doing with the new NASCAR Cup Series Farm Bureau Insurance race team at Joe Gibbs Racing.
Gibbs, who won three Super Bowls while coaching the Washington Redskins and three Cup Series championships with his race teams, is an incredibly accomplished and inspirational leader. He is also a man of great faith and he leads by example.
I always appreciate working with pros and they were plentiful on this shoot - the Gibbs people, the MadGENIUS group, the film crew from Eyevox Film & Video Production and the Farm Bureau Insurance executives.
It will be fun following the Farm Bureau Insurance car's progress as it makes its first foray into the Cup Series this season.
NASCAR race team owner and former NFL Coach Joe Gibbs, left, chats with Farm Bureau Insurance executives Tommy Doolittle, center, and Buddy Trosclair prior to filiming a commercial this week

With MadGENIUS creative dirctor Eric Hughes, left, looking on, NASCAR race team owner and former NFL Coach Joe Gibbs chats with Farm Bureau Insurance executives Tommy Doolittle, center, and Buddy Trosclair prior to filming a commercial this week

Jeff Tanner, left, of Eyevox Film & Video Production, gets the camera ready as Eric Hughes, creative director for MadGenius Inc., prepares to interview Gibbs in his office

Jeff Tanner, left, of Eyevox Film & Video Production, gets the camera ready as Eric Hughes, creative director for MadGenius Inc., prepares to interview Gibbs in his office

Gibbs, sporting one of his three Super Bowl rings, studies a script for a radio spot

Gibbs, sporting one of his three Super Bowl rings, studies a script for a radio spot

Gibbs on screen during filming

Gibbs on screen during filming

Gibbs makes his way through the Huntersville shop of his race team

Gibbs makes his way through his Huntersville race team's shop

The crew films in the race shop

The crew films in the race shop

Gibbs talks with members of one of his race teams

Gibbs talks with members of one of his race teams

Makeup artist Crystal touches up the shiny dome of jackman Nate Boens as they prepare for filming

Makeup artist Crystal touches up the shiny dome of jackman Nate Boens as they prepare for filming

Tanner is a study in concentration during filming

Tanner is a study in concentration during filming

Gibbs directs traffic during the shoot

Gibbs directs traffic during the shoot

Gibbs jokes with Farm Bureau execs Trosclair and Doolittle

Gibbs jokes with Farm Bureau execs Trosclair and Doolittle

Gibbs, whose teams has won 3 Cup Series chamionships, is filmed walking through his shop

Gibbs, whose teams has won three Cup Series championships, is filmed walking through his shop