It’s always fun to look behind the scenes, and I got an interesting opportunity to work with the advertising agency MadGENIUS Inc. this week documenting work they are doing with the new NASCAR Cup Series Farm Bureau Insurance race team at Joe Gibbs Racing.
Gibbs, who won three Super Bowls while coaching the Washington Redskins and three Cup Series championships with his race teams, is an incredibly accomplished and inspirational leader. He is also a man of great faith and he leads by example.
I always appreciate working with pros and they were plentiful on this shoot – the Gibbs people, the MadGENIUS group, the film crew from Eyevox Film & Video Production and the Farm Bureau Insurance executives.
It will be fun following the Farm Bureau Insurance car’s progress as it makes its first foray into the Cup Series this season.